A Huddersfield-based ecommerce company is taking over from John Smiths as the naming rights partner for Huddersfield Town.
The deal is effective immediately and will mean the John Smiths Stadium will become the Accu Stadium for the next 5 seasons, until at least 2030.
“This partnership isn’t just about naming rights – it’s about building something lasting with a company that truly believes in Huddersfield,” explainled Huddersfield Town’s Chief Executive Officer Jake Edwards.
“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.
“We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments.
“We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners.”
Ecommerce firm, Accu, supplies and delivers components around the world, employing more than 130 people.
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“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield,” added Alastair Morris, Managing Director of Accu.
Accu said it would invest with Huddersfield in community projects through Education-led STEM (Science, Technology, Engineering & Maths) outreach programmes; Community development initiatives; and Enhanced match day experiences and fan engagement activities.
“This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations,” said Chief Revenue Officer Paul Reeves.
“To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.
“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium.”
The new identity will be revealed ahead of the home friendly against Burnley FC on the 26 July 2025.
