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Hotfoot leads extensive rebrand for EV charge point installer Mr Charger

Mr Charger, the nationwide electric vehicle charging point installer, has undertaken a comprehensive rebrand led by Lancaster creative agency Hotfoot Design.

The rebrand follows a period of significant growth for Mr Charger as it has opened local franchises across the UK to meet the escalating demand for EV charging points from homeowners and businesses.

Hotfoot has created a new visual identity, website and a broad range of assets as part of the rebrand, including vehicle livery and workwear. The team at Hotfoot are also working on an ongoing basis with Mr Charger to provide design and web support and to manage its social media, PPC and email marketing campaigns.

Charlie Haywood, creative director at Hotfoot said: “We love to work with fast-growing ambitious clients in innovative sectors and Mr Charger fits the bill perfectly. Working in collaboration with the team at Mr Charger we developed a dynamic new identity to reflect the company’s value proposition as an established national brand with a local presence. It was also important to create a brand that is agile enough to adapt as Mr Charger enters new markets in the green energy space, from solar power to home energy storage.”

Martin Wells, co-founder at Mr Charger said: “We appointed Hotfoot to give our growing brand a bold and distinctive new look to stand out in the busy EV and home energy market. We are hugely impressed with the creativity, expertise and collaborative approach of the Hotfoot team and we are already seeing the results in terms of customer enquiries and feedback. We are excited about our potential for growth with our new ‘Energy everything’ strapline at the heart of our strategy.”

Surrey-based Mr Charger is one of the UK’s leading providers of electric vehicle charging and energy storage solutions for both domestic and commercial clients. It supplies, installs, and maintains a variety of EV charging stations and assists customers in embracing zero-carbon solutions.

Hotfoot Design provides brand, website and marketing campaign services to clients in the private and public sectors across the UK. The agency works with clients including Rolls-Royce, the NHS, DCC plc and AMRC.

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