Hoover will sponsor Super League team, Warrington Wolves for at least 2 more years.
The Warrington-based domestic appliance supplier has been a partner of the club since the start of the 2020 season and this new 2 year contract includes an option for a third year.
“We’re thrilled to be able to continue our successful partnership with such an iconic, worldwide blue-chip brand,” said Warrington Wolves CEO Karl Fitzpatrick.
“The support from Hoover has been fantastic over the last couple of years and they have been excellent ambassadors for our club and sport. To continue to have them on board is a huge positive for not just Warrington Wolves but for Super League also.
“I’m looking forward to what we can achieve together over the coming years and to be able to give back to supporters through a number of planned initiatives.”
Hoover will remain front-of-shirt sponsor for both its men’s and women’s teams and for the first time it will also be the primary sponsor of its Wheelchair, PDRL and LDSL sides.
The deal includes sponsorship of the club’s Through the Wire podcast as well as the Hoover Foundation supporting the Offload programme which helps to tackle stigma around men’s mental health.
“We are delighted to extend our sponsorship of the team for another two years. As a business that is based in Warrington, we are proud to be the main sponsors of the Warrington Wolves Men’s Team. Both brands share a passion for performance and being the absolute best at what we do,’ added Antony Peart, Director of Brand and Communications at Hoover Candy Group.
“We are extremely proud to have supported the sponsorship through the pandemic and now into the future and we look forward to building on this for the coming years. We view this very much as a partnership between our iconic brands. This is reflected in our work together within the community and our joint commitment to inclusivity by working with all teams including the Wheelchair, PDRL and LDSL sides.
