Hisense has appointed a trio of Leeds agencies as it embarks on its biggest UK brand campaign to date.
IMA-HOME, Hatch and Ponderosa are supporting the electricals manufacturer with the new Choose Smarter campaign.
This will include a UK television advert for the first time, plus activations on OOH, digital, PR and social.
“Appearing on TV for the first time signifies a major step in our growth and establishes us within the UK as a key player in the market,” said Arun Bhatoye, Head of Marketing at Hisense UK.
“Product development is always high on the agenda here at Hisense, and we’re proud to be offering consumers high-quality specs across our TV and white goods product ranges at a more attainable price point – people don’t need to be spending a fortune to get great quality products. This is what our Choose Smarter campaign is all about. So often our competitor brands put on large price tags, purely for the brand name!
“It’s great seeing the vision come to life across our marketing channels and hope that consumers make more considered purchases, so they know exactly what they’re getting for their money.”
IMA-HOME’s TV campaign has been created to showcase “the high-quality technology of Hisense products at a fraction of the cost of its competitors.”
It will run on Sky Adsmart and VOD, as well as on YouTube with In-Market, Affinity and Custom Audiences, up until the 5th December.
