High-Rise Communications has unveiled a new campaign targeting Greater Manchester businesses from young people’s charity Greater Manchester Youth Network (GMYN).
The campaign aims to raise the profile of GMYN with businesses across the city region. High-Rise has been working closely with young people supported by the charity who have helped devise all aspects of the #YoungPeopleCan campaign including the positive creative and messaging.
The campaign, supported by the JCDecaux Community Channel, runs until 27th October on over 90 screens in the heart of Manchester, including digital billboards on Princess Parkway and Hyde Road. Working in partnership with Manchester City Council, JCDecaux UK has also been able to maximise the effectiveness of the campaign across their shared city centre Community Information Panel (CIP) screens.
High-Rise managing director Helen Furnivall said: “This is a really positive campaign showing what young people from Manchester can achieve with a bit of help and support. I hope businesses now respond and find out more about the work GMYN do, and how they can play a part in supporting young people including care-leavers living in Greater Manchester.”
GMYN supports young people aged 10-25 from across Greater Manchester by offering innovative and exciting opportunities that build vital skills and improve health and wellbeing.
Alex Fairweather, CEO and founder of GMYN, said: “GMYN has never had an opportunity of this size or scale with the potential to have such an impact. We’re grateful for High-Rise’s support throughout this campaign and are excited to continue to work with them on more opportunities in the future.”