North East tech consultancy hedgehog lab has named Patrick Richardson as its new global chief marketing officer.
Richardson’s promotion from MD for the Americas follows hedgehog’s acquisition of digital product firm, Netsells, as part of a multi-million investment deal from investors BGF.
Richardson has over 20+ years of agency leadership experience, driving innovation, strategy and design for mobile, web, advertising and social platforms having previously led US agencies including Oomph amd Scheider Associates as Creative Director and Director of Integrated Marketing.
hedgehog lab is well known for assisting global brands in UX research, UI/UX design, engineering, cloud and data science to deliver custom app development and digital transformation services. A trusted company within the financial, consumer and logistics services sectors, some of its most recent clients include AJ Bell, Deliveroo, Kodak Alaris & Tesco Bank. The firm already operates internationally with offices in the United States and Bulgaria, and is looking to further expand its presence and service offering across the globe.
Richardson said: “Having led the global growth of hedgehog lab in the Americas over the past eight years I hold a unique perspective on how an innovative brand and marketing plan with a sprinkle of human passion and AI can drive us to be one of the most respected tech consultancies in the world. I look forward to unveiling these plans and products in the next few months.”
Sarat Pediredla, chief executive office at hedgehog lab added: “Patrick’s extensive experience in agency leadership and driving innovation for mobile, web, advertising and social platforms will be a tremendous asset to hedgehog lab as we continue to expand our global footprint and deliver human-centered digital solutions for our clients.”
