The Whole Caboodle has created a new website for higher education institution, GSM London.
The Harrogate agency was brought in to overhaul the website and maximise its online presence.
This entailed a complete redesign of its homepage and the introduction of an easier to use and access, content management system.
Sean Dyson, digital director at The Whole Caboodle, explained that they wanted to show that GSM London “filled a niche that a conventional university may not cater for.”
He added that this included more images and videos, “subtle animation”, the introduction of full screen takeovers, full-width banners and ‘promo blocks’ – “to bring the look and feel right up-to-date whilst maintaining the integrity of the page. Universities are highly competitive now, and are pushing the boat out. We need to make sure that GSM can stand out and have a presence,” continued Dyson.