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Halal baby food launches Ramadan TV campaign


For Aisha, the pioneer of halal baby food, has launched a brand new TV campaign in support of its core demographic, Muslim mums, as part of Ramadan celebrations.

The comprehensive campaign which details For Aisha’s exciting recipes, wide variety of flavours and exotic dishes, launches today (March 22) and will be displayed on Islam Channel TV for the duration of Ramadan.

The campaign encourages positive messaging around, all-natural, healthy, halal baby food so that Muslims mums can feel reassured in the knowledge that their children are getting all of the nutrients they need for those all important early development years including recipes from around the world packed full of delicious flavours.

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The Islam Channel is a UK-based, free-to-air, English language, Islamic-focused satellite television channel which supports Muslims in the UK. This is especially true during Ramadan as the channel also hosts daily prayer times and schedules for those who practise the religious holiday.

Emelyne Bradley, commercial director at For Aisha, said: “It’s an exciting year for For Aisha, and our new campaign with Islam Channel TV is a very important step for us. We are extremely proud to stock a fully halal certified range so that parents can feel safe while shopping for their little ones.”

The TV activity will be underpinned with a series of stalls and The Baby Show which takes place in key UK cities in March, April and May, including a stop off at Manchester Central from April 14-16.

Launched in 2015, For Aisha is the pioneer of halal baby food in the UK with a range of diverse and inclusive baby food recipe options including pouches, tray meals and now snacks, For Aisha caters for babies and toddlers up to the age of three and is available across major UK retailers, including ASDA, Sainsburys, Morrison’s, Ocado, Nisa and Amazon.

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