Greater Manchester Cancer Alliance has brought in a specialist agency to deliver a social media campaign encouraging patients to continue to use NHS services during the pandemic.
Social Republic will be responsible for raising awareness of cancer symptoms and the importance of attending hospital appointments.
It will run across Facebook, LinkedIn, Twitter and Instagram.
“It’s imperative that patients continue to contact their GP or attend hospital appointments and we will utilise the power of social networks to spread these messages,” said Anna Perkins, Communications and Engagement Lead at Greater Manchester Cancer Alliance.
“Campaigns will provide an educational element by highlighting symptoms that people should not ignore.”
Rob Illidge, CEO of Social Republic added:
“Having previously worked alongside the NHS and skin cancer charity, Melanoma UK, we’re passionate about using social media to share timely and educational content that will benefit users within Greater Manchester.
“Whilst we’re in the midst of a global pandemic and with World Cancer Day taking place on the 4th February, it’s more important than ever to produce scroll-stopping campaigns that help organisations raise awareness.”