JD has marked the opening of its flagship store with “out of home domination” at the Trafford Centre, featuring the world’s largest duffle bag.
The installation, including the 4 x 4.5m giant bag, was planned, developed, and executed by Goodstuff, Talon Outdoor, Limited Space, and The Wonder works.
“We’re thrilled to be part of this innovative campaign,” said Toby Fairlamb, Sales Director at Limited Space.
“The giant duffle bag installation is not just a visual spectacle but also a testament to the power that OOH has in bringing creative ideas to life, amplifying brand messages and engaging audiences in real time. No other medium could make this kind of impact.”
Goodstuff said that the activation was developed to embody JD’s ‘Forever Forward’ mission.
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“We’re incredibly proud to have supported our amazing partners, JD, in celebrating this milestone — and to have helped create something truly standout in media,” added Jaz Hogben, Planning Director at Goodstuff.
JD has run a series of brand events throughout the week to promote the store, including the arrival of Usain Bolt for Puma, plus events around Nike, Adidas and The North Face. The opening also featured on a cover wrap in the Metro, as well as in print and digital ad formats.
“This new store at Trafford Centre is a true statement of intent. It’s our biggest, boldest space to date – and it’s happening in the city where our journey began,” explained James Air, Director of Group Acquisitions at JD.
“This is JD at its very best: fashion-forward, community-focused, and pushing the boundaries of retail. And JD’s opening at Trafford Centre isn’t just about creating a dynamic new shopping destination — it also brings new jobs to the area, reinforcing the brand’s ongoing investment in the local communities it serves, which is at the heart of JD’s mission.”
