Lancashire event management, production, and creative agency Glasgows has rebranded as OneTwo after 37 years in business.
The agency said that, following its most successful years in its history, the rebrand “better reflects its service offering.”
OneTwo – a name inspired by its heritage in events and the traditional sound check – has expanded its services in recent years to include digital, film, and creative, as well as events. The agency has also seen continuous growth in both its team and its impressive client roster, which includes the Post Office, Crown Commercial Service, and The Environment Agency.
The new brand identity, created in partnership with brand consultancy and design studio Two Stories, centres on collaboration, the combining of the agency’s service offering to create exceptional brand experiences, and the partnerships it creates with its clients, who are at the core of the brand.
OneTwo finance director Bernie Gorrell said: “Glasgows has evolved a huge amount in the time I’ve been part of the business, and this latest transformation allows us to showcase what we do in a creative, engaging, and fun way. We really wanted our personality to shine through, and our new brand allows us to do that.”
“The idea for the name OneTwo came from our talented team and it’s been fantastic to see everyone really embrace this change. It’s really important to us that everyone in the business remains involved as we continue to grow.”
Tim Lowell, joint managing director at OneTwo added: “I’m super proud of what we’ve achieved with this rebrand. The OneTwo brand not only reflects what we do and who we are as a business, it has a real connection to our core values – dependability and working in partnership with our amazing clients to deliver extraordinary events, film, digital and creative.”
“We’re all excited about the next chapter for OneTwo, with a real focus on delivering more sustainable events with social impact, something we are extremely passionate about.”
The rebrand project included the design and development of a new website and the roll out of the brand across all touchpoints, from OneTwo’s Leyland head office to its social media platforms.