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Full Volume for Halal baby food brand


Halal baby food brand, For Aisha, has appointed a new consumer PR agency.

Manchester-based Full Volume will handle media relations to build the brand’s profile across national and lifestyle titles as well as trade and business press.

“For Aisha is a genuinely pioneering baby food brand with a clear USP and we’re thrilled to be working with them to drive awareness of their product and messages,” said Full Volume PR Managing Partner Caroline Eardley.

“This brief plays perfectly to the team’s strengths in FMCG and we’ve got some fab plans in the pipeline.”

For Aisha manufactures Halal, non-dairy, natural food products, including pouches and trays. They also feature a “wide variety” of exotic ingredients to widen children’s palates.

“Full Volume is a great fit for For Aisha. The team’s enthusiasm, ideas and understanding of our business brief were very impressive, and their experience with food and drink brands is second to none. We’re really looking forward to working with them over the coming months and building a long-term partnership,” added For Aisha Marketing Manager Emily Salter.

Activity will includes PR, a consumer press office, NPD launches and influencer engagement campaigns. 

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