Frozen Yoghurt brand Frurt hands media account to BoardStreet

Manchester’s Frurt, a prominent figure in the dessert industry, has handed its media account to recently established Leeds agency BoardStreet.

BoardStreet’s philosophy “revolves around resurrecting the artistry of advertising and forging meaningful connections with consumers on a personal level,” said founder Mo Patel.

He added: “Our dedication to crafting campaigns that resonate deeply with audiences, combined with our commitment to simplicity and creativity, makes us an ideal partner for Frurt as they navigate the ever-evolving advertising landscape.”

Frurt is Manchester’s original frozen yoghurt parlour, having been in business for 13 years. It is one of the leading brands in the frozen yogurt space in the UK and recently lunched its first ever media account review, culminating in the appointment of BoardStreet.

BoardStreet’s debut work for the brand will go live on March 25.