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The Foundry embarks on a new adventure with PGL


The Foundry has unveiled a new site for PGL, the active holidays brand.

The Manchester agency won the work – part of a wider digital brief – after a five-way pitch. Other work for PGL will include new branding, photography, art direction and copy.

Graham Sadler, PGL’s IT director, said: “It was their commitment to going the extra mile and offering true flexibility with their digital capabilities that tipped the balance in the Foundry’s favour.”

The new site was built entirely using the Dynamicweb CMS.

The Foundry’s digital director, Ian McKay, added: “This has been a huge project for us, not only building one of the biggest responsive sites of its kind, but also employing the latest SEO techniques helping PGL to retain visibility and credibility in the adventure holidays market.”

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