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Former Verastar and TalkTalk exec joins Freedom Fibre

sutch

Freedom Fibre, which recently secured a £100m scale-up funding commitment, has recruited Lee Sutch.

Sutch, the former Sales Director of Verastar, joins as its Head of B2B. His role will be to lead the B2B strategy for sales, partners and the onboarding of business customers.

The telecoms company already offers broadband to almost 20,000 homes in the North West and it’s now starting to offer the B2B-enabled FTTP network to business customers.

“I am delighted Lee is joining the team at Freedom Fibre as head of B2B. He is joining just at the right time. B2B is an important part of strategy to build a converged consumer and B2B enabled FTTP network. Having agreed a funding package totalling £100m in June this year, Freedom Fibre has now been able to launch the planned B2B programme alongside the scale up plans for consumer fibre products,” explained Founder and CEO Neil McArthur.

“FTTP is highly disruptive to the current generation of B2B services available and will deliver increased bandwidths, lower latency, higher availability, and reduced pricing across the full bandwidth range.”

Sutch spent 20 years at TalkTalk Business, with 5 of those as Head of Partner Sales, he has also previously worked with the Freedom Fibre team, back when it was Opal Telecom.

“As soon as you overlay the creative build and vision from Neil McArthur, along with the recent investment, I knew that this was going to be a disruptive business at the forefront of fibre delivery that I just needed to be part of,” he explained.

“Having built up successful partner channels for Verastar, XLN, and TalkTalk Business I am really looking forward to helping the team to build an industry leading and enviable B2B wholesale partner operation.

“The Freedom Fibre network is delivering the very latest in technology allowing us to open up a vast array of market disruptive fibre and ethernet services backed by creative deployment.”

Freedom Fibre stated it was on track to reach 70k customers by the end of the year and would boost this further through a wholesale agreement with TalkTalk to use its fibre optic connections. Following the scale-up funding, its target is to reach more than 2m premises across the North West.

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