Tika, a pioneering personal admin app designed to help individuals reclaim valuable time and enhance their overall wellness, has appointed Cheshire-headquartered PR, influencer and social media agency Zeus PR to support its launch and beyond.
Founded by North West-based businessman, FTSE 100 executive and former Sale Sharks chief exec Sid Sutton, Tika has been launched to support users in managing their life admin by simplifying everyday tasks, aiming to eliminate chaos and foster a calm state of mind, allowing users to engage in more productive and enjoyable activities.
The software’s highly innovative, biometrically secure ‘Tikaverse’ enables users to keep life’s essential details and documents in one place – from insurance policies and passport details to energy quotes and NHS numbers. Acting as a personal assistant, there is no more rummaging through drawers, searching for lost documents or worrying about forgotten bills, just peace of mind knowing everything is easily accessible. Notably, Tika’s innovative software helps individuals find and connect with their favourite people – friends and family can be added as ‘Sidetiks’, to synchronise calendar events, collaborate on to-do lists, share important documents and set reminders.
Under the partnership, Zeus PR will deliver a fully integrated communications strategy. Its scope will include media relations, social media strategy, influencer engagement, thought leadership content, and partnership amplification. Zeus PR will also support several pivotal initiatives, such as seasonal storytelling campaigns, feature-led product promotion, and community-building efforts that further enhance Tika’s public profile.
The business is led by entrepreneur Sutton, who throughout his career has spent two decades as a FTSE 100 executive, invested in and mentored over 30 SME businesses, and served as the Chief Executive Officer of Premiership rugby club Sale Sharks. Sid’s other business ventures include 360 Thrive, a business coaching consultancy, and YRDS, one of the fastest-growing sports agencies.
Recognising the impact practical life complexities can have in the workplace and on individuals’ mental states, Sid has also introduced Tika for businesses, enabling companies to equip their teams with a tool to remove life admin stress, bolster wellbeing and increase productivity in the business. In addition to demonstrating a firm commitment to the wellbeing of its team, employers will benefit from a user management portal, monthly reporting, and usage analysis and recommendations.
Sutton said: “With the average adult spending around five years and five months of their life managing personal admin, it is not only an often stressful process but incredibly time-consuming too. We are thrilled to be working closely with Zeus PR to amplify Tika’s mission of turning admin chaos into effortless clarity, empowering individuals and giving them both the time and freedom to focus their attention on what’s really important to them, with the peace of mind that all their essential life admin is stored securely in one easily-accessible location.
“When engaging with Zeus PR, we were impressed by the full content strategy presented and the team’s clear understanding of Tika’s values and mission. Furthermore, their expertise in both B2B and B2C sectors was key, as in addition to encouraging users to incorporate Tika into their everyday life to alleviate stresses and pressures, we are also keen to extend our reach into the corporate market, recognising the benefits that Tika can have on businesses.”
