Alice Green has been appointed as the Marketing Director of Hela Brands in Huddersfield.
Green moves from Fanatics, where she was Senior Marketing Manager and has previously held senior roles at LOVE Creative, JD Sportsfashion and New Balance.
At Hela Brands, she’ll head up a team of 9 as it seeks to exceed a turnover of £100m in the next 3 years. The company is a market leader in design, sourcing, distribution and promotion for sports and lifestyle brands representing ellesse, AVX Avirex Dept., Reebok Outerwear, Nautica and Patrick.
“It’s great to join Hela at this exciting time, as we complete the rebrand and really start to move forward with our growth plans,” she said.
“Ultimately, I would like Hela Brands to be renowned for best-in-class marketing at every level of the licensing funnel and for brands to seek us out because they know we will pay detailed attention to brand expression and are committed to successful wholesale partnerships.
“Success in marketing will add to our already exceptional offering of design, product development and distribution.”
Ray Evans, CEO at Hela Brands added:
“I’m delighted to welcome Alice to the team. She brings incredible experience and a real passion for the role and I’m confident she will help us deliver on our ambitions to provide a world class marketing offering for our brand partners.”
