Former Google and Dentsu Aegis staff are among the founders of a new freelance network they claim will “change the way small businesses interact with marketing agencies”.
Manchester-based BIND is the brainchild of former Google industry manager Max Hopkinson, Dentsu Aegis network director Oliver Hopkinson and freelancer Will Pidgeon.
It is aiming to develop a network of freelancers offering paid search, paid social, display advertising, Google Shopping and AV.
Freelancing trade body IPSE recently reported that there were now 4.81 million self-employed people in the UK, an increase of 23,000 compared to the same period last year.
Oliver Hopkinson, co-owner of BIND, said: “We knew there needed to be a change in the agency model, so we became that change.
“Our model ensures all our clients receive bespoke and personalised strategies to help them reach their goals, and we will utilise the ever-growing gig economy to provide our clients with the best service possible.
“We take pride in high-quality work, ROI and highly measurable results and by ensuring all our clients are treated equally.”
