Immediate, publisher of trusted brands people love including Radio Times and BBC Good Food, has appointed Laura Cushing as its new product director.
Cushing will lead the product development of Immediate’s portfolio of websites, digital products and fast-growing apps for the publishing house.
Cushing brings over 10 years of international product management and strategy experience, most recently as product lead at Amazon for European Consumables Customer Experience, where she was responsible for global new feature development and the website shopping experience for worldwide FMCG.
Cushing said: “Immediate is a company known for its brands, innovation, and mission to bring joy. Immediate brands truly understand the power of great content. I’m excited to lead product with a relentless focus on the customer experience, deepening the connection between our customers and the brands they love.”
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Immediate’s digital growth is accelerating, with more than 750,000 premium app subscribers – digital subscriptions overtook print for the first time in 2024. Immediate’s website portfolio attracts more than 21m UK visitors a month and its podcast portfolio received almost 33m downloads in 2024.
Immediate employs more than 700 people based at its offices in Manchester, London, Bristol and Nottingham. It owns and operate some of the best-loved brands in the UK and is a market leader in sectors including food, gardening and children’s publishing. Brands include Radio Times, Good Food, BBC History Magazine, BBC Gardeners’ World Magazine, olive, Girl Talk, and MadeForMums.
The company also publishes children’s titles for LEGO and Pokémon, CBeebies portfolio under license from BBC Studios and BBC Top Gear on behalf of BBC Studios. It typically engages over 75 million people globally each month, with a wide range of content across print, digital, video, podcasts and live events. With more than 1.2 million active subscribers across print and digital, it is the UK’s leading publisher by number of subscribers.
