Manchester-based Forever has been appointed to launch a microsite for Liquid Diamond, the new offering from Beyond Wines.
Liquid Diamond is the first ‘pillar brand’ for Beyond Wines, which was launched in 2020. Forever has launched the microsite hosting the brand, with the intention of reaching its intended audience of younger, social media-focused people.
The agency has been tasked with realising the vision for the brand, aimed at 18-to-35 year-olds. Ahead of this it has created a range of social assets as well as creative to be used on Amazon.
Linzi Hunter, Head of Design at Forever, said: “Alex [Green, Beyond Wines Co-founder] and the team had a clear idea of where they wanted to take the Liquid Diamond brand.
“Having already designed stunning bottles and a brand identity that spoke directly to their audience, we were tasked with translating that into an online journey that emphasised their innovative and impressive products.”