Human Magic, a Liverpool-based employer brand agency that has delivered creative strategies for brands like Nike, Microsoft, Apple, LinkedIn, and AstraZeneca, is spreading its wings with the acquisition of the employer branding practice of Sydney-based agency Eloquent.
The move marks the next phase of Human Magic’s global growth – extending its footprint, strengthening its team, and accelerating its mission to deliver human-centred employer branding – and its CEO claims there will be many more to come.
“We’re building something rare – a truly global employer brand agency that leads with insight, delivers with heart, and is fearless in pushing creative boundaries,” said Mark Hardwicke, CEO of Human Magic. “Australia is a sophisticated, talent-rich market, and Eloquent’s team brings the human energy and expertise we look for in our own team. Whilst this opens up a new region for us, this deal is really about people, values and ambition. It’s the first of many acquisitions that are currently in process. We’re building a highly-scaled global agency with local roots where it matters most to our customers.”
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Through the acquisition, Human Magic gains a respected team of employer brand specialists in the APAC region, enhancing its ability to serve global clients with local depth and cultural intelligence. The newly combined team will collaborate on existing and new accounts across consumer, tech, retail, life sciences, and financial services.
“Human Magic brings a boldness and authenticity to employer branding that’s incredibly exciting,” said Sean Withford, Founder of Eloquent. “Our team is thrilled to join forces because we’ve admired Human Magic’s work from afar. They have this burning passion to deliver stand-out work for their clients and it’s backed up by a well-respected high-performance team. Together, we are going to create something genuinely world-class for clients here in APAC and across world.”
Human Magic celebrates its 21st birthday this year and has two decades of experience building employer brands that attract, engage, and inspire the world’s best talent, while Eloquent is a Sydney-based branding agency with a strong reputation for clarity-driven brand strategy and creative execution. Its employer branding practice now joinsHuman Magic having delivered work for leading Australian and international organisations that helps define their purpose, amplify their voice, and connect with the people who make the difference.
