Outpost has been brought in by The Fine Bedding Company to rebrand its Night Owl printed duvets.
The agency will focus on “elevating the visual identity” to meet market demand and growing competition.
“We’re really excited to be working with the team at the Fine bedding Company and helping grow the Night Owl brand. It’s a really exciting product with bags of potential that is already getting market pull so we’re looking forward to working with them to communicate their vision,” explained Outpost Creative Director Chris Wilcock.
The fully washable, printed duvet means that no cover is needed and Wilcock added that the main challenge would be to create “real desire for the brand.”
That will mean changing product perception from merely being a convenience item, to something which is “stylish and comfortable and the finishing touch to the bed itself.”
