Prolific North’s annual Northern Marketing Festival rolls into Manchester today for its final stop – and it’s shaping up to be a fitting finale.
After two days of bold ideas, brave thinking and brilliant conversation in Liverpool and Leeds, the final day comes from the iconic Victoria Warehouse. From future-proofing your paid media to navigating the new realities of search, today’s sessions are aimed at equipping marketers with practical tools, fresh perspectives and a dose of Northern grit.
Prolific North managing director Alexandra Balazs said: “It’s been an incredible few days. The energy, insight and creativity we’ve seen in Liverpool and Leeds has been truly inspiring. Manchester is the perfect place to wrap things up, and with such a strong line-up today, I know we’re ending the festival on a real high.”
Following an inspiring opening day in Liverpool and a deep dive into brand transformation in Leeds, the final day of the festival is all about facing the future head-on. Whether it’s adapting to AI-led disruption, merging brand and performance into seamless digital experiences, or reigniting the power of print in a digital world, this final day is set to celebrate the full spectrum of modern marketing.
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The morning kicks off with insights from Embryo and Roland DG on adapting paid media strategies in an unpredictable landscape, followed by a host of talks from McCann, LucidLink, and Tall. Later, sessions from Impression and Print.com will explore how search is evolving beyond Google – and how print can still pack a punch in a pixel-first world.
This afternoon promises more provocative thinking, with panels covering everything from storytelling with Northern soul to how marketing culture is shifting in the face of global change.
The Northern Marketing Festival 2025 is powered by headline sponsors SBS, Automated Analytics and Embryo, alongside regional partners Royal Liver Suite, Growth Platform and Poke Marketing, and a host of industry supporters including Hub, Pathway, ICG, Vision One, Canny Creative, Made Brave, Buy Media, Lucid Link, Print.com, Tal Agency, Wolfenden, Colony, McCann, Be Broadcast, Impression Digital, Sun Branding and Tall.
