by
Stephen Chapman
Royal Manchester Children’s Hospital Charity has launched an appeal to raise funds to build an intra-operative MRI (iMRI) suite, to revolutionise brain surgery.
The public relations campaign is being supported by a promotional film, produced by Zut.
Filmed in and around the hospital, it explains what a difference the new facility would make for critically ill young patients.
It will be featured on the charity’s website, shared across social media channels and screened at fundraising events.
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“It’s always a very humbling experience for us when meeting their brave young patients and families,” said Mark Hancock, director at Zut.
“We are pleased to be able to support the appeal by delivering this short film, which addresses the issue with compassion and sensitivity. I am confident that the video will encourage individuals and businesses to back the campaign and help Royal Manchester Children’s Hospital Charity to reach their target.”
