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Fat Media launches new website for Blackpool’s Winter Gardens

Andrew Frobisher

Lancaster’s Fat Media has launched a new website for Blackpool’s Winter Gardens – one of Europe’s biggest entertainment complexes.

The site is only a few weeks old, but Fat Media say the average page load time has more than halved, while average page views, pages per session and average session duration have all significantly improved. Furthermore, there has been a 27% reduction in bounce.

Fat Media Account Manager Andy Frobisher (above) said: “Having worked with the Winter Gardens team previously, we were asked to overhaul the website to provide better overall speed and user experience, as well as a greater representation of the businesses brand and venue across the website.

“The outcome was a slick design and easy to navigate website that best visualised the brand Winter Gardens Blackpool whilst still ensuring that visitors to the site could easily browse and find the events that they were looking for.”

Anthony Williams, sales and marketing manager at Winter Gardens, added: “Fat Media helped us to create a site more befitting of our venue which was better representative of the entire business offer including our venue hire and our incredible heritage. 

“The site functions including speed and navigation were vastly improved, creating a better user experience for the consumer. Fat Media were efficient, adaptable and professional throughout the entire process resulting in a fantastic end project which will be a platform for further growing our business.”

Winter Gardens Blackpool is a large entertainment complex which includes a theatre, ballroom and conference facilities. Fat Media has worked with the complex on a number of previous projects, including email marketing and social media audits.

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