Leeds-headquartered performance marketing agency Connective3 has announced the opening of a new London office as it looks to build on 30% year-on-year growth and expand its footprint in the capital and beyond.
Founded in 2019, Connective3 has grown rapidly to a team of more than 130, with established offices in Leeds and Manchester, and a client base stretching across the UK, Europe, North America, and Australia.
The new London office will be led by CMO Charlie Harris, pictured, and is seen as a key part of the agency’s next growth phase. It will help strengthen relationships with clients already based in the capital and provide a strategic connection point for its international accounts, which include brands such as SumUp, Love Holidays, and Adobe.
“Connective3’s rapid growth undoubtedly rests upon the brand that we have built and the network we’ve established with brands based across the UK, EU and US,” Harris said. “London offers us a platform to further accelerate this growth through our existing and new networks.”
The expansion follows a series of strategic acquisitions, including paid social agency Made Greater in 2023 and UK production agency Powerhouse in 2024. The agency says it plans to continue growing its team and revenue through further acquisitions by the end of 2025, with a particular focus on Europe.
CEO Tim Grice added: “We have had a stellar year so far growing both internationally and in the UK. The official opening of London Office is critical to our next phase allowing us to service our current clients, grow our brand in the capital and importantly act as a gateway to Europe where we are seeing strong growth across all channels.”
Connective3’s growth strategy also includes significant investment in AI and innovation. Led by CTO Alan Ng, the agency’s in-house Innovation Team has already developed the first of six proprietary tools aimed at deepening customer insights and improving the measurement of marketing impact across online and offline channels.
