Leeds-based integrated marketing agency Fantastic Media has appointed a new PR lead to strengthen its content marketing and PR offering.
As part of the agency’s growth plans, Fiona Broomfield will lead the strategic direction of client accounts and develop the agency’s content marketing and PR services.
Broomfield joins from PR and marketing agency Allott and Associates, where she was Director, and has previously worked at a number of agencies including Kindred, scarlettabbott, Words&Pictures, Igniyte, leading projects for a range of national and global B2B and B2C clients.
She started her career as a newspaper journalist, before moving into corporate communications in 2002.
On her appointment, she said: “It’s an integrated agency I admire, and their ethos of People, Results and Value really resonates, so for me it’s a perfect fit. I’m looking forward to working with the team, and really driving our content and PR offer so we deliver even more value and results for clients.”
Managing Director Andy Hobson added: “We’ve successfully navigated the last two years with a continued focus on growth. And Fiona is a key new hire for us in 2022 as we look to future growth. She’s a business consultant as well as a marketeer and brings a wealth of PR and content expertise to the agency. Fiona is also commercially savvy, really understanding the challenges owner managers face, and how to deliver strategic marketing that delivers business results.”