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Fantastic appointed by Spain’s third-biggest coffee roaster

Cafes Novell

Barcelona-based coffee brand Cafes Novell has chosen Fantastic Media as its digital marketing partner.

Cafes Novell is Spain’s third largest roaster and is launching into the UK market with help from the Leeds-based agency. The distribution rights for the brand in the UK are owned by the Scarborough Group, based at Thorpe Park, Leeds.

“After the agency’s Insight discovery day, we decided that Fantastic was the right agency to help us market to the UK,” said Cafes Novell Operations Director Victoria Garside.

“Key for us is to create awareness for the Novell brand and, crucially, make the most of the products that make Novell different, such as compostable capsules.

“We were very impressed with Fantastic’s approach and we look forward to a great relationship with them. Novell is an ambitious coffee brand with great heritage in Spain trying to break into an incredibly congested space in the UK.”

Alisdair Straughan, Managing Partner of Fantastic Media, added: “Our strategy focusses on what we can do quickly and cost-effectively to raise awareness of the brand and drive sales with long term vision of disrupting one of the most competitive industries.”

Fantastic digital marketing team will deliver greater brand awareness with consumers and drive leads from businesses through a combination of PPC and social media marketing.

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