Leeds-based creative production agency Northern Artillery has partnered with new brand ULA Beauty to launch their debut product: a premium showerhead filter system built to revolutionise bathroom water quality.
ULA doesn’t only remove the bad, but also infuses the good with its ground-breaking beauty capsule component. Bringing a soothing spa-like environment to your home.
Designed and engineered in the UK, the ULA Showerhead Filter System delivers unmatched water purity by removing the majority of hard water minerals, chlorine and sulphates. It is also the only showerhead on the market the market to have WRAS, NSF and ROHS certified filters. What really gives its unique position at the top of the market is the ability to add a beauty capsule taking your shower to the next level.
With over a century of family heritage in luxury bathrooms, the team behind ULA Beauty know the importance of combining technical excellence with timeless design. Northern Artillery was commissioned to create a sleek, user-first Shopify site that reflected the product’s scientific credibility and minimalist aesthetics while making it simple for customers to explore and purchase the system online.
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Northern Artillery also led on the 3D product visualisation and animation for the launch. These high-end renders and motion assets play a vital role in helping customers understand the internal filtration system and appreciate the precision engineering without needing to see it in person.
“From the first conversation, the team at Northern Artillery just got it. They’ve created a site that not only looks beautiful but genuinely helps communicate the complexity and innovation behind our product. The 3D work in particular has been a game changer for how we showcase the ULA system online. We couldn’t be happier with the result,” said James Harrison, owner of Harrison Bathrooms and ULA Beauty.
“Launching ULA has been about more than just creating an ecommerce store. It is about establishing a brand that redefines how we think about water in our homes,” said Liam Grogan, Director at Northern Artillery. “We’ve loved working closely with the ULA team to build something that showcases their product and mission with the clarity and confidence it deserves.”
The Shopify build is designed to scale with the business as it expands into new markets and product categories, starting with the addition of capsule additives such as vitamin C, collagen, and Argan oil. All seamlessly integrated into the existing system.
