Prolific North’s popular Growth to Gold: scaling & selling your agency event is back this March with a new, interactive format.
Hosted in Manchester on 26 March in conjunction with headline sponsors Paprika Software, KPMG and Glaisyers, this event is for agency owners and senior digital or tech leaders at ambitious companies looking to scale their businesses effectively, create new revenue streams, or reimagine their core operations from talent to expansion.
Alongside two keynote sessions and a panel of agency experts with great pedigree in scaling, buying and selling agencies which we’ll be revealing more on soon, there will be a number of interactive roundtables. Check out more about the first three below – and once you’ve secured your tickets, the team at Prolific North will be in touch with more information.
M&A Roundtable: Navigating the evolving landscape for marketing agencies
This roundtable discussion will bring together marketing agency owners and directors to explore the dynamic world of mergers and acquisitions. We’ll delve into key considerations driving M&A activity, including:
- Strategic growth & diversification: How can M&A help agencies expand service offerings, reach new markets, and acquire specialised talent?
- Valuation & deal structuring: Understanding the factors influencing agency valuations and exploring different deal structures to maximise value.
- Integration & culture: Successfully integrating acquired agencies while preserving unique cultures and fostering collaboration.
- The current M&A market: Analysing current trends, including buyer/seller dynamics, and exploring opportunities in the evolving agency landscape.
- Preparing your agency for sale: Key steps owners can take to position their agency for a successful acquisition.
Talent Wars: Winning the people game in the marketing agency world
This roundtable discussion will bring together marketing agency owners and directors to tackle the critical challenges surrounding talent acquisition, retention, and development. We’ll explore pressing issues facing agencies today, including:
- Attracting top talent: Strategies for attracting and recruiting the best and brightest in a competitive market, including employer branding, innovative recruitment techniques, and competitive compensation packages.
- Retention & engagement: Building a positive and supportive work environment that fosters employee engagement, reduces turnover, and promotes career growth. This includes exploring flexible work arrangements, mentorship programs, and performance recognition.
- Skills gaps & training: Identifying current and future skills gaps within the agency and developing effective training and development programs to upskill existing employees and prepare them for the evolving marketing landscape.
- Building a strong culture: Creating a vibrant and inclusive agency culture that attracts and retains top talent, fostering collaboration, innovation, and a sense of belonging.
- The future of work: Navigating the changing dynamics of the workplace, including remote work, hybrid models, and the increasing importance of work-life balance.
Building & Protecting Value: Securing Your Agency’s Future
This roundtable discussion will bring together marketing agency owners and directors to explore strategies for maximizing the value of their businesses and ensuring long-term success. We’ll delve into critical areas impacting agency valuation and sustainability, including:
- Profitability & financial performance: Best practices for financial management, pricing strategies, and operational efficiency to drive profitability and enhance agency value.
- Client relationship management: Building strong, long-term client relationships that generate recurring revenue and contribute to agency stability. This includes exploring client diversification and value-based pricing.
- Service differentiation & innovation: Developing unique service offerings and staying ahead of the curve through innovation to create a competitive advantage and command premium pricing.
- Protecting intellectual property: Safeguarding proprietary processes, creative assets, and client data to protect the agency’s competitive edge and prevent value erosion.
- Succession planning & exit strategies: Planning for the future of the agency, whether through internal succession, external sale, or other exit strategies, to maximize value and ensure a smooth transition.
- Agency valuation drivers: Understanding the key factors that influence agency valuations, including financial performance, client concentration, talent pool, and market position.
If you work at an agency, this event is the perfect opportunity to network with industry leaders, gain fresh perspectives, and leave with actionable strategies to drive growth for your agency. Secure your tickets here to take advantage of the early bird discount – see you there!
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