Everton Women have made a bold off-pitch signing as the club gears up for one of the biggest transformations in its history with Goodison Park set to become the world’s largest dedicated women’s football stadium.
Hannah Forshaw, a senior sports executive with experience across Premier League football and elite racing, has been appointed CEO ahead of the 2025/26 Barclays WSL season.
Currently Chief Operating Officer at The Jockey Club and formerly a senior figure at Liverpool FC, Forshaw is tasked with leading Everton Women into a new era — one backed by ambitious new owners and defined by a landmark move to Goodison.
Everton CEO Angus Kinnear described her as “an outstanding leader” and the “perfect person” to take the team forward. He added: “She brings with her a wealth of experience in driving growth and delivering notable change across football and in the world of racing.”
The club confirmed earlier this month that, following the men’s team’s move to the Hill Dickinson Stadium, Goodison will become the permanent home of the women’s side — a decision WSL Chair Nikki Doucet called “a landmark moment for the women’s game.”
Forshaw said: “It’s clear the Club’s owners, The Friedkin Group, have big plans for Everton Women, and the opportunity to lead the team tasked with bringing those plans to fruition is hugely exciting.
“Turning Goodison into the permanent home for Everton Women is a real statement of intent. The ambition is to build an Everton team in our new home that makes our fans proud and which challenges for honours. I’m looking forward to working with Brian Sørensen, the players and everybody at the Club as we strive to fulfil that vision.”
She officially joins ahead of the new season and will work closely with manager Brian Sørensen and the wider team to build a side capable of challenging for honours.
