World's largest advertising company acquires Lancaster software firm CCG
WPP, the multinational communications, advertising, PR and tech company, has snapped up Cloud Commerce Group (CCG), which joins the Wunderman Thompson global network.
The ad agency group, whose companies include Wavemaker, MediaCom and Ogilvy, has acquired the software firm for an undisclosed sum as part of its accelerated growth and M&A strategy.
CCG will become part of WPP's commerce and technology proposition under the Wunderman Thompson umbrella.
The software firm, headquartered in Lancaster, employs 100 staff and supports retailers and wholesalers across Europe, processing more than £1 billion in gross merchandise value each year.
CCG's software integrates with leading marketplaces like Amazon, eBay, Etsy and Wayfair, as well as Shopify and Magento, plus various accounting systems, payment gateways and fulfilment partners.
Mark Read, CEO of WPP, said: “Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces.
“With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.
“I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients.”