Raheem Sterling has confirmed that his new sponsors are New Balance, with an advert scheduled to air in North America this weekend.
The sports brand and Manchester City player worked with Manchester’s Ear to the Ground on the “Done Just Talking” campaign.
“Sterling is like no other footballer. We’re all familiar with his journey; from being a talented kid living in the glare of the spotlight to becoming a role model that we want our kids to follow,” said Richard Adelsberg, MD of Ear to the Ground.
“‘Done Just Talking’ epitomises his desire to help those who don’t get a fair opportunity growing up. New Balance have committed to back him and his beliefs, sending a strong message that’ll resonate with fans everywhere, whatever team they support.”
As part of the deal, Sterling will become the global face of the New Balance brand.
