American brand, Dunkin’ has signed its first Premier League football deal, with Liverpool FC.
The brand, which is the parent company of Dunkin’ Donuts and Baskin-Robbins has signed a “multi-year” partnership as it seeks to expand into new territories.
“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official coffee, tea and bakery provider, and Baskin-Robbins will be our official ice cream provider – we welcome both to the LFC family,” said Billy Hogan, chief commercial officer at Liverpool FC.
“Fans across the globe will benefit from this partnership as Dunkin’ Brands look to expand their business in locations including the UK and Asia, bringing exciting partnership activation to new territories and ultimately helping to bring fans closer to the club no matter how far away from Anfield they live.”
Last year Dunkin’, which has more than 18,000 points of distribution around the world, opened 415 restaurants outside of the USA.
“We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership,” added John Costello, president of global marketing and innovation for Dunkin’ Brands.
