Digital marketing agency, DigitalKOG, has marked its new partnership with TTS (Travel Technology Systems) by rolling out a new lead-generating website and overseeing a dual-rebrand for the Preston-based business.
A specialist travel software development company that’s worked with market-leading travel companies since 1994, including lastminute.com, TTS sought a redevelopment of its existing site to improve the consumer journey and amplify enquiry levels for Erin, its flagship bespoke travel management and reservations platform.
Previously called TravelThing, its recent renaming to Erin is intended to increase its geographical scope in the global marketplace. This prompted the need for the establishment of a friendly, distinctive and futuristic brand identity for the platform so that it resonates with its target audience of villa companies, medium-sized travel agencies and OTA’s and specialist tour operators.
The logo development process for Erin was orchestrated with DigitalKOG’s brand director, Mark Tinnion, as was a contemporary adjustment to the TTS logo which needed to align and work in perfect synergy with the newly imagined Erin branding.
It was DigitalKOG’s evidential know-how and experience in branding, web development and consumer engagement that initiated the decision of TTS to collaborate with its multi-disciplined team of ‘leadologists.’
Marketing manager at TTS, Hannah Denison-Davies, said: “DigitalKOG has played a significant role in our company and flagship product rebrand., with their expert creativity really managing to bring the brand to life. The new website they have designed and built has brought everything together beautifully and it’s a real step change from where the business was previously.”
Steven Ormand, DigitalKOG’s MD, added: “It’s been a pleasure to join forces with Hannah, and her colleagues at TTS. Off the back of this project, TTS has indicated that they will be turning to DigitalKOG again for any additional digital undertakings they require in the future, giving us a further opportunity to stimulate growth of the TTS brand.”
