Digital

LA Fitness, one of the UK’s largest gym operators, has appointed Leeds-based Bloom as its agency of record following a comprehensive pitch process. The appointment sees Bloom take responsibility for integrated member acquisition campaigns, which will include brand development, digital marketing, above-the-line and membership communication. The pitch process took place in December.

Electronics retailer Superfi has appointed Leeds-based Fusion Unlimited to handle its integrated digital marketing account. The account will cover various digital channels including PPC, SEO, shopping comparison, remarketing and affiliates.

Manchester-based Creative Spark has appointed direct marketing and ecommerce specialist Hannah White as its new managing director. White, who has had spells in the marketing departments of both JJB Sports and Kitbag.com, joins the digital branding agency as it celebrates a decade in business.

CTI Digital director, Steve Wrigley, has announced that he’s to leave the company.
Wrigley has spent more than 3 years at CTI Digital including a 6 month stint as managing director.

Salford City Council has officially started the tendering process for an operator to run its Interactive Media Labs at The Landing, after iBurbia pulled out of the contract.

As previously reported on Prolific North, iBurbia withdrew from The Landing last year, saying they intended to set up their own rival operation in the centre of Manchester.

Today the UK TV industry is in good health. The sector has recovered well following the extreme economic instability of 2008 to 2010, and has stabilised with steady growth, writes Richard Davis, the storyworld editor of multiplatform specialist, Bellyfeel. But when I look to the future, I see uncertain times ahead. The media market place is saturated with extra channels and additional networks, and audience attention is splintered between a multitude of different platforms and devices.

Following work undertaken on an interactive site for the independent charity Fylde Coast YMCA in 2011, Studio North has just unveiled a striking new website it has created for Fylde borough council.

In a statement issued today, the listed mobile technology company 2ergo group has announced two new agreements for its podifi platform but has also warned that some deals with larger customers are taking longer than expected. The company has also appointed Peter Kenyon to its board as a non-executive.

The independently-owned agency CTI Digital, is set to open its first overseas office when it establishes a significant presence in Sydney later this year. CTI plans to recruit around 13 local staff and in addition will be relocating two of the existing Manchester team over to the new operation.

MoneySupermarket.com has appointed Clare Francis to the new post of editor-in-chief. Francis was previously head of content at the financial services price comparison website, which has its head office in Chester.

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