Digital

Vileda has appointed Ink Digital to help launch a new UK viral video campaign.
The home cleaning supplier is hoping the move will widen its traditional market and give the brand a “defined personality and sense of humour.”

Stefan Rodgers has joined Degree 53 in Manchester as part of the company’s “major plans for expansion.”

Rodgers becomes responsible for developing its internal sales and marketing team as well as leading the firm’s communications and strategies.

Manchester City is top of the Premier Barclays League when it comes to the effectiveness of their social media strategy while Newcastle United use it to push offers to fans, according to a new piece of research.

A Liverpool-based digital entertainment studio has launched today for talent from the games, media, and marketing sectors. Based in the Baltic Triangle, the umbrella company called Starship is home to several smaller studios.

On Prolific North News this week, we speak to Martin Boddy and Rob Shaw, the CEOs of Jaywing and Epiphany respectively. They talk to us about the reasons behind Jaywing's recent £18m acquisition of Epiphany, how it came about in the first place, and how they see the future for the new enlarged company.

Skills gaps in the Greater Manchester workforce are still running far above the national trend, according to the latest survey of business in the region. But business confidence is riding high, according to the report by the New Economy organisation with 50% of those surveyed optimistic about the year ahead and expecting their turnover to increase. 

New York Times bestselling author Gary Vaynerchuk is to deliver the keynote speech at Inbound Marketing UK 2014, the Liverpool-based digital marketing conference.

Vaynerchuk, whose books include Crush It, The Thank You Economy and Jab, Jab, Jab Right Hook, will line up alongside industry speakers including Google’s head of performance, Matt Bush, social media manager at Microsoft, Steven Woodgate, and Asda’s head of social, Dominic Burch.

Digital agency Blueleaf has unveiled its new website for wallpaper, paint and wall art suppliers Graham & Brown.

The site, which is available in eight languages including French, Portuguese and Chinese, uses the Kentico platform which allows banners, images and featured products to be altered for different countries.

Digital Next has signed a search marketing deal with Goldenpages.ie that it says will generate "at the very least" £1m revenues over the next year.

Now part of Online Group after its purchase of Just Search last month, Digital Next will deliver search engine optimisation to Golden Pages customers.

Manchester's One Marketing Communications has unveiled a new website for kitchen appliance specialist Britannia Living.

The responsive site has been delivered as part of an integrated campaign which sees One managing all advertising, marketing, PR and digital activity for Stoke-based Britannia.

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