Scotch & Soda hires Chester agency

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Global fashion brand, Scotch & Soda, has appointed Salience to lead its organic search marketing strategy for 2019.

Salience, which rebranded from Inside Online Marketing last year, will work across an integrated campaign of SEO, content marketing and digital PR.

“Scotch & Soda have huge organic potential and global brand reach,” said Brett Janes, Content Director for Salience.

“With improved international setup and an integrated approach to content throughout the site, we’re confident we’ll help them see their true online visibility very soon.

“They are a sleeping giant in the SERPs across so many fashion verticals, globally. To say we’re excited to be part of this search marketing transformation is an understatement.”

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