Razor develops mobile technology strategy for Virgin Trains East Coast

Stephen Chapman's picture
by Stephen Chapman

Sheffield’s Razor, has been working alongside Virgin Trains East Coast, to develop new mobile technology.

The system is intended to support on-board staff, to give them better access to information and improve customer service. This ranges from operational information, to engineering works, delays and security issues.

I’ve been really impressed with the way Razor have worked with us in helping to evolve our digital support for on-board staff. The strategy we’ve arrived at will help our people do their job better, and result in an improved overall customer experience for our customers,” said Kristal Ireland, head of e-commerce and retail for Virgin Trains East Coast.

“Razor have demonstrated real commitment to the project, working alongside our staff, to make sure we get the right information to them in the right ways. The approach they’ve taken from start to finish has demonstrated their unique understanding of how technology should be designed around people, not the other way around.”

The project was carried out late last year and is now being implemented across the network.

“Working closely with their team at every level has been key to helping them develop their strategy so that it can improve their journeys and performance. Technology now has a huge role in how businesses update and engage with their staff, and Virgin have embraced this idea with open arms,” added Jamie Hinton, CEO of Razor.