Jockey Club bets on Brawl for new app
Leeds agency Brawl has saddled-up with The Jockey Club to deliver digital content for its new app.
The Jockey Club, the biggest commercial group in British horseracing, wants to enhance the trackside experience for racegoers. Once downloaded, the primary function of the app will be to act as a mobile ticket for all Jockey Club venues and events.
More than 1.9 million guests attend its racecourses every year. The app will provide information about all 15 of The Jockey Club’s UK racecourses, ranging from what’s on, entertainment, runners and riders to news, weather and results.
Brawl has been working with The Jockey Club to generate static, and feed-based content for the app to ensure each of the 15 racecourses has a distinct presence.
Abigail Sawyer, group head of digital content at The Jockey Club said: “Given the scale of operations at The Jockey Club, this is a detailed and challenging brief. Based on the evidence of what we’ve seen so far we’re confident that the team at Brawl can continue to deliver creative content that ensures we deliver engaging, informative content for our guests, helping us to maximise their racing experience and to hit our objectives.”
Hannah MacLeod, account manager at Brawl, said: “This is a wide-ranging and exciting brief which includes not only general Jockey Club content but also racecourse specific content for each of its 15 racecourses.
"The Jockey Club is a high-profile brand with a fantastic worldwide reputation. We’ve already delivered content successfully, and we can’t wait to continue to work with The Jockey Club over the coming months.”
The Jockey Club hosts more than 330 fixtures a year across its racecourses. Festivals include the recent Grand National, Cheltenham and the Epsom Derby.