Mosquito launches brand refresh for Basketball England
The Manchester agency built a new website from the ground up using enterprise technology to support the governing body's plans for high growth in membership subscriptions and deeper content strategies.
The site launched in December with nearly 500 pages of updated content and data. It has been integrated with legacy systems and enables NBL results, standings and statistics to be displayed.
An accomplanying campaign creative, 'TOGETHER WE ARE BASKETBALL’, was launched by Mosquito with a 'get involved' call to action. Mosquito also looked at the visual communication through all touch points including new imagery and photography.
The agency's Managing and Creative Director, Anthony Diver, said "We're challenged to make basketball a sport that’s valued in every school, college and university, accessible in every community and inspires the wider population to be engaged in the game.
"This is just the first steps of the digital transformation. Having a passion for the sport in the agency has helped drive insight coupled with striking brand imagery that is reaching out to the hearts and minds of everyone that represents basketball in England."
Sarah Robertson, Marketing and Communications Director for Basketball England, added: "We are committed to creating the very best conditions for everyone in the sport to thrive and achieve so much more for those playing, competing, volunteering and advocating within the sport.
"This includes players, coaches, officials, referees, volunteers, clubs, schools, leagues and competitions. The website, brand refresh and the new campaign consolidates our new direction for Basketball in England and we look forward to delivering the growth and participation plans for the sport in 2018."