McCann Connected wins brief with leading student accommodation provider

Simon Austin's picture
by Simon Austin
James McCracken

Digital agency McCann Connected has been appointed by student accommodation provider Campus Living Villages to support its plans for global growth.

Campus Living house about 45,000 students across six countries and McCann has been chosen to grow and implement their ‘Different, Defined, Dominant’ digital strategy.

James McCracken, Director of Marketing and Communications for Campus Living (above), said: “We are extremely excited to be working with McCann Connected in helping us reach our goal of becoming an industry leader within the digital space.

“We are a growing business and we need to constantly evolve to reach the needs of our target audience – students. We’ve got ambitious plans in 2018 to reinvent our digital platforms, raise brand awareness and aspire to stand out above our competitors within a rapidly developing sector.

“With McCann Connected’s excellent track record, we firmly their expertise can help us develop our customer touch points, enable us to predict customer needs, improve our SEO and enrich our digital offer.”

Sharon Palmer, Head of Media and Channels for McCann Manchester, added: “We are incredibly excited to be working with James and his team at Campus Living Villages. The business is experiencing rapid growth and has big ambitions and we believe we can play a key role in helping the business meet these goals.”

McCann Connected is the digital agency within McCann Manchester, the UK's biggest integrated marketing communications agency, and works with clients including Aldi, Smyths Toys and CrossCountry Trains.