In today’s world, technology and digital platforms are constantly advancing.
Melissa Hendry is Managing Director of digital transformation company ddroidd, the winner of the Environmental Champion Award at this year’s Prolific North Champions Awards.
She discusses the importance of application management and if your website could actually be losing, not making, you money.
While a car instantly depreciates when it drives off the forecourt, a website is already old as soon as it’s launched.
It needs to be maintained and managed to guarantee business-critical software is fit for purpose. However, a lot of emphasis can be put on how a website looks, meaning its performance and scalability are often overlooked.
This can result in performance issues down the line, data breaches, and even website failure, losing you valuable sales as a result.
A website MOT
Just like a car, your website needs to be serviced and maintained to guarantee it continues to run smoothly.
Application management is essential for any website, particularly if you sell products online. By continuously monitoring, updating and enhancing your applications, it ensures your website adapts and scales with your business.
Digital platforms can quickly become stretched if they’re not adapted to handle a growing business. Increasing customer demand, spikes in traffic and marketing campaigns can put your website under extra pressure, and even cause it to fail.
Plus, if your website is running on legacy technology and inefficient architecture, it can actually be costing you more money. When a webpage loads, images, videos and text are requested from the host server; and often thrown away.
