Digital Out of Home business takes advertising mobile

gomo

A new digital out of home brand says it’s making advertising “more agile, dynamic and accountable.”

GoMo is part of Manchester’s Communicorp UK and has released 3 products, the iWalker, iVan and iProjector.

Each one is intended to target people on the move and is powered by arial detection software to provide detailed analytics and audience measurement.

“We are incredibly excited to be entering the mobile digital out of home sector through the launch of GoMo,” said Managing Director, Francis Flanagan.

“The DOOH sector is one of the most exciting and dynamic opportunities in UK media reaching 32 million adults every week across the UK. DOOH is enjoying strong revenue growth and our mobile technology enables advertisers to connect with audiences in the right environment at the right time.”

“Facial detection is a really exciting feature which enables advertisers to see exactly how many people the campaign has reached and how long they have been engaging with their creative messages on screen.”

Flanagan said that they planned to have 30 iWalkers and iVans available in “every market” by 2020.

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