Former Sky head to lead new Journey Further division

Simon Austin's picture
Jonny Longden

Leeds performance marketing agency Journey Further has launched a ‘conversion division’ which will be headed up by the former Sky Head of Digital Optimisation.

The new division will offer Conversion Rate Optimisation (CRO), User Experience (UX) and Analytics services to UK and global brands. Jonny Longden has left his position as Head of eCommerce, Digital and Analytics at Principal Hotel Company to join the agency and lead the new division.

The former Sky man, whose title will be Managing Director (Conversion), said: “I’m on a mission to redefine the way CRO is understood and applied. A departure from opinion, intuition and conversion rate ‘hacks’, we rely on cutting-edge conversion science to help clients develop the strategy to make their businesses permanently more customer-centric, delivering significant incremental return in the process.

“We’re on the lookout for the best strategists, analysts, UX designers and developers to join the team, and deliver our vision of putting experimentation culture at the heart of our clients’ businesses.”

Robin Skidmore, founder & CEO, added: “Jonny is one of the most experienced and insightful clients I’ve ever worked with, so the opportunity to bring him on board was unmissable. As we’ve grown rapidly over these past two years, so have our clients’ budgets and expectations. Therefore, aligning a specific focus around conversion makes complete sense.

“Jonny’s proven track record delivering results right to the bottom line and impressive client-side experience makes this an incredibly exciting new chapter for Journey Further.”

De Vere (part of the former Principal Hotel Company) join as Journey Further’s first Conversion client. Longden previously managed the agency-client relationship between Journey Further and De Vere.

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