PrettyLittleThing appoints Sheffield agency for UK and US growth

Stephen Chapman's picture
by Stephen Chapman

PrettyLittleThing has recruited a new agency to handle its digital PR and SEO growth both in the UK and USA.

Sheffield’s Rise at Seven was appointed without a pitch, with the remit to undertake a “disruptive approach to digital PR and search” and encourage “aggressive” online growth.

“We were looking for an agency that mirrors the PLT approach, and Rise at Seven are exactly that,” explained Matt Holmes, Head of Digital Marketing at PrettyLittleThing.

“We have watched Rise at Seven shake up the search industry in the last year, and as soon as we could, we signed them up as an agency partner. Their creative approach to SEO and digital PR is what has attracted us to them and they've already proved the value they bring to us in fuelling digital growth for the PLT brand internationally.”

The agency, founded 18 months ago, now has 59 staff and a client list including GAME, Playstation and GoCompare.

“Myself and all risers are extremely excited to be working with PrettyLittleThing UK and US. I wrote a list of dream brands I wanted to work with before I die and PLT was at the very top of that list. Working with global brands, or brands that want to be, is what we do best, and PrettyLittleThing’s ambitious growth plans attracted us,” added Carrie Rose, Founder and CEO of Rise at Seven.

“We feel our's and PLT's vision aligns forming the perfect partnership to do awesome work. We are excited to be working closely with the digital, PR and brand team at PLT to help align all creative and digital strategy with SEO.”

Boohoo took full ownership of PrettyLittleThing in May last year.