Online art buying platform launched by Art Fair team

Stephen Chapman's picture
by Stephen Chapman

The team behind the Manchester Art Fair has created an online art buying platform.

EASEL already features more than 100 artists, from the UK and further afield.

“When we had to postpone Manchester Art Fair in October because of the pandemic, many of our visitors said how much they would miss getting their art fix this year,” explained CEO Thom Hetherington.

“In addition, we have artists and galleries that need our support more than ever. I’ve watched the recent boom in Manchester’s tech sector with real interest, and we quickly realised the time was right to develop EASEL, a platform which will keep our tens of thousands of art buyers connected to our artists and galleries 365 days of the year. Even during our beta testing phase people were buying works, which was beyond our expectations!”

The site was created by Liverpool’s National Selection.

“As with the art fair, you can view a range of work from many different artists in many different styles. All of them pass the same application process, so you are guaranteed quality work,” added Sophie Helm, Director of Manchester Art Fair and EASEL.

“We will be regularly curating themed collections, which will enable buyers to navigate our catalogue more effectively, and to explore and develop their own tastes. EASEL will also engage with public institutions, artist studios and art schools, bringing the entire cultural ecology together.”