Journey Further lands Majestic Wine brief

David Prior's picture
by David Prior

Journey Further has been appointed by the UK’s largest specialist wine retailer, Majestic Wine, to provide strategic performance marketing support to help drive revenue both online and offline.

Majestic sells over 1,200 wines, beers and spirits across the UK through a network of over 190 stores, plus two in France. It recorded revenues of £506.1m last year.

Initially Journey Further, which has offices in Leeds, London and Manchester, will focus on providing support to Majestic’s eCommerce site, but it has also been tasked with driving footfall and sales across its network of stores - currently only open for home delivery and collections - when they fully reopen.

Chloe Gray, Head of eCommerce at Majestic Wine, said: “Journey Further’s ‘clarity at speed’ approach and experience in tracking the on-to-offline impact of paid search is exactly what we need to take our digital activity to the next level.”

Dan Peden, Strategy Director at Journey Further, added: “It’s great news to have a brand like Majestic come on board. Our approach will give the brand the insight and control they need to drive efficiencies and make the most of this unique opportunity."