Pinpoint builds new website for Casio brand Edifice

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Leeds-based Magento agency Pinpoint has built and launched a new eCommerce website for watch retailer Edifice in just eight weeks.

Casio, the holding group for Edifice and G-Shock, appointed Pinpoint as their web development agency to work across the three brands. This first project marks the start of Casio’s relationship with Pinpoint and their digital transformation strategy.  

Pinpoint were chosen to work alongside creative agency, The Armoury, to understand design requirements, offer guidance on eCommerce best practice, and build a smooth website experience.  

Danny Power, Senior Digital Marketing Manager for Casio, said: “We’ve had an amazing start to our journey with Pinpoint. Our web project had an extremely tight deadline for a new website build, but Pinpoint worked hard to help us achieve objectives while developing our internal knowledge and understanding too. 

“The team are extremely pro-active and were always quick to pick up any feedback, making us feel well supported throughout the whole process. It’s the smoothest web project we’ve experienced which is a huge testament to the whole team.” 

Lewis Sellers, Managing Director for Pinpoint, added: "Both The Armoury and the team at Casio have been a pleasure to work with. We had an extremely short time frame to complete the Edifice Watches website and the Pinpoint project team pulled together to achieve the deadline.

“We're excited to continue working with the Casio team on further projects towards the end of 2019 and into 2020, helping them to realise their ambitions online."