Lancashire video marketing firm films showcase to win back visitors after lockdown
Burnley-based Bellyflop TV has created videos to promote the city, commissioned by Burnley Borough Council.
The film, funded by the government's ‘Reopening High Streets Safely’ and ‘Welcome Back’ initiatives, is aimed at encouraging residents back onto local high streets now that Covid restrictions are easing.
The Reopening High Streets Safely fund is a £50 million pot available to councils in England that was originally announced in 2020, in which Burnley Borough Council was allocated £78,757.
Mark Robinson of Bellyflop TV said: "It was a pleasure working collaboratively with Burnley Borough Council, Burnley BID and Burnley Place Brand to help share the positivity that the easing of restrictions has brought."
Rachel Bayley, Burnley Place Brand Manager, added: "It was important the videos showcased the incredible high streets we have to offer in Burnley and Padiham. Both are very different but fantastic shopping and leisure experiences. We're proud of the fact that locals have supported their high streets during these difficult past 12 months, but it's great to see people out and about once again, being as safe as possible and having respect for their fellow shoppers and businesses."
In April this year, an additional £56 million from the European Regional Development Fund (ERDF) was made available to English councils as part of the Welcome Back fund.
The funds are designed to enable local authorities like Burnley Borough Council to put in place additional measures to promote a safe environment for local trade and tourism, particularly in high streets as their economies reopen.